Frictionful

I'm saving this article partially for my own remembrance and partially to share with others.

It's a common adage that frictionless = better user experience.

But Steward Butterfield, founder of Slack explains why reducing friction isn't always the best path and why increasing comprehension is sometimes more important. Check it out 👇

A few quotes that stood out:

"There's also another issue around friction which is: It became like a mantra, an assumption that you should always be trying to remove friction."

"No one needs to be explained why they'd want a car or beer. But everyone would have to be explained why they want Slack. And the problem there is comprehension"

"My intent isn't always 100%, and the specificity of my intent isn't always 100%."